IronPlanet Conducts First Absolute Real Estate Auction
Delaware Property Sells for $1.7 Million
PLEASANTON, Calif. — August 20, 2008 — IronPlanet® (www.ironplanet.com), the world’s
leading online auction company for used construction and agricultural equipment, today announced that IronPlanet Real Estate LLC completed its first
successful commercial property sale — a $1.7 million unreserved auction held on
July 18.
“The building and land were in excellent shape and sold for a fair price, but
without IronPlanet, it wouldn’t have done half as well as it did,” said Ronald
Bridge, owner of the property. “When IronPlanet auctioned equipment for me in
the past, they did an excellent job of reaching the right buyers to get the best
sale price possible, and it was no different when I sold my property.”
Located in a prime commercial and industrial area of Delmar, Del., the
auctioned property included more than 5 acres of land and a 15,990-square-foot
building with office space, three overhead cranes, several equipment bays and a
paint booth. The property also featured a large paved parking area.
“We are extremely satisfied with this sale, and we’re very proud to have been
able to generate this level of price performance for Mr. Bridge,” said Jeff
Jeter, IronPlanet’s senior vice president of international and new business.
“We’re confident that IronPlanet is well positioned to succeed in the real
estate market as a result of the strength of our business model and the access
we have to a very broad buyer base. As we move forward into this new arena, we
will deliver the same compelling value to our real estate customers as we have
for our construction and agricultural customers.”
IronPlanet Real Estate has partnered with Higgenbotham Auctioneers, which
brings more than 45 years of experience in successful real estate auction
marketing, with extensive experience in marketing industrial, commercial and
agricultural properties.
IronPlanet is the world’s leading online auction company for used
construction and agricultural equipment. Our sellers achieve more profitable
sales through low transaction costs and better price realizations through a
global audience of buyers. Our guaranteed inspection reports and exclusive
IronClad Assurance enable buyers to bid with a high degree of confidence.
IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers,
Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.